Netflix Presentations That Contain Been Boosted By TikTok
With Squid Sport returning for its third and final season and Straw continuing to dominate the charts, now feels adore the finest time to specialize in one in every of Netflix’s excellent traffic drivers: TikTok. Quite a lot of of the streamer’s breakout hits owe their explosive success, in share or fully, to TikTok, where short-operate virality has helped push shows and movies to global prominence.
Extracting knowledge from TikTok is no straightforward feat. Unlike YouTube, that could well perchance presumably additionally unbiased even be tracked thru sites adore SocialBlade, TikTok stays some distance more opaque. While TikTok’s inside Inventive Heart presents some insights, numerous the work comes down to monitoring titles in the Netflix High 10 and manually seeking out viral clips on the platform.
While English-language titles profit basically the most from TikTok, Squid Sport naturally bought one in every of basically the most almighty boosts thanks to it. The first week of Squid Sport in the Netflix High 10 was once a modest begin, the same to almost every other Netflix Usual series from the field. It was once in the weeks that adopted — after the series caught fire on TikTok — that it took off, mainly thanks to clips of the surprising Crimson Light Inexperienced Light sport and the head-turning visible beautiful. Season 2 additionally seen a glorious looking toddle on TikTok, with more deadly video games and T.O.P. carrying the season for the memes.
Second and third week boosts in the Netflix High 10s are steadily the clearest indicators of TikTok-driven viewership, and that was once the case with two UK hits: Formative years and Child Reindeer. Going viral for terribly utterly different causes, every seen wide surges in viewership in week two and beyond, changing into some of Netflix’s excellent shows.
Let’s achieve about a of these examples on a chart. Formative years, Squid Sport, and Child Reindeer are perchance basically the most neatly-known examples of TikTok boosts, where it is advisable to well perchance presumably watch a dead or modest begin that dramatically ramps up over time.
However the fact is that most shows in the Netflix High 10 own long past viral for one reason or yet one more:
For Wednesday, Jenna Ortega’s dance skyrocketed the repeat’s recognition. For Stranger Issues, the Kate Bush music and utterly different season 4 clips exploded on TikTok. Bridgerton edits, and let’s be factual, thirst traps, picked up millions of views across every season. Beef bought a mighty uplift in its 2d week thanks to several clips of the repeat going viral. It’s a symbiotic relationship. Extra Netflix viewership ends in additional people clipping and posting scenes. In turn, viral TikTok developments steadily compel people to establish correct to be share of the conversation. While this dynamic exists across platforms, TikTok is the undisputed king of the cycle.
The most modern example is STRAW, written and directed by Tyler Perry. It’s trending on TikTok thanks to 2 viral waves: people sharing their of us’ or grandparents’ emotional reactions to the ending, and a clip of Teyana Taylor’s optimistic trot, both gathering millions of views.
So, how will each person knows there was once a TikTok bump? While it’s now not an staunch science, we can compare Netflix viewership knowledge with TikTok’s Inventive Heart. Ardour in the hashtag #Straw peaked on June 11, factual in the repeat’s 2d week. Generally, viewership dips after week one, nonetheless Straw defied expectations. After debuting with 25.3 million views, it surged by 93% in week two, in finest sync with TikTok exercise.
It’s now not correct recent titles that rep the TikTok bump. Older shows can re-enter the charts reputedly out of nowhere. One example is The Lady in the Dwelling All the scheme thru the Avenue from the Lady in the Window, which skilled a resurgence in July 2023 attributable to resurfaced clips. Ginny & Georgia, we’ve documented, additionally had a huge bump thanks to a pair recent clips on TikTok going viral.
Is TikTok a Monkey’s Paw for Netflix? TikTok is an efficient looking promotional engine for Netflix, nonetheless additionally an instantaneous competitor. In step with Nielsen’s The Gauge, YouTube has been pulling forward of Netflix on TV screen time, and TikTok dominates mobile.
Despite the rivalry, the alternate devices vary. Netflix co-CEO Ted Sarandos addressed this straight in March 2025: “YouTube doesn’t pay creators upfront to create command, so they’re doing all of it at their very bear threat,” he acknowledged. “Netflix has a increased-quality viewership. Of us are coming there to establish, fairly than destroy time.” He added: “I judge we’re a a lot bigger monetization model.”
Netflix Hopes to Replicate TikTok with a Original Feed As share of its most trendy UI rollout across mobile and TV, Netflix is reintroducing a vertical video feed — a TikTok- or Reels-vogue scroll showcasing repeat clips. Longtime customers could well perchance presumably additionally unbiased recall Mercurial Laughs, an earlier experiment desirous about comedy. This recent iteration will screen a broader range of genres.
Netflix’s press demo confirmed off the recent feed, which visually resembles TikTok — nonetheless notably lacks social signals adore likes, shares, or feedback. These signals pressure TikTok’s FOMO and cultural velocity, and it’s unclear if Netflix’s version can replicate that roughly engagement.
Whether Netflix’s in-app feed can really pressure traffic the manner TikTok does stays to be considered.
Image: Netflix
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